{"product_id":"viviana-effortless-long-dress","title":"Viviana | Effortless Long Dress","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eYour Summer, Beautifully Dressed.\u003c\/strong\u003e\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSummer has a way of asking more from your wardrobe and this collection was designed to answer. These dresses were made for the season: fluid, breathable, and effortlessly beautiful from the first warm morning to the last golden evening. Whether it's a wrap silhouette, a relaxed maxi, a fluid midi, or a flowing long dress with architectural details, every piece carries the same quiet confidence—the kind that comes from wearing something that simply works.\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThrow it on, step outside, and let the dress do the rest.\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✦ \u003cstrong\u003eMade for Warm Weather\u003c\/strong\u003e Feather-light and airy, each dress is designed to keep you feeling cool, fresh, and completely at ease through every sun-filled hour.\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✦ \u003cstrong\u003eEffortlessly Flattering Silhouette\u003c\/strong\u003e Flowing cuts and thoughtful proportions that drape beautifully on every body—no adjusting, no overthinking, just wear and go.\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✦ \u003cstrong\u003eFrom Beach to Dinner\u003c\/strong\u003e Style it with sandals and a tote for a casual daytime look, or elevate with heels and jewellery for an evening out—one dress, every occasion.\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✦ \u003cstrong\u003eArtisan Details That Set It Apart\u003c\/strong\u003e From delicate cutwork and wrap fronts to fluid midi lengths and relaxed maxis, each piece carries a signature detail that makes it memorable.\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✦ \u003cstrong\u003eLuxurious Microfiber Fabric\u003c\/strong\u003e Crafted from premium microfiber—an ultra-fine, sumptuously soft fabric known for its weightless drape, exceptional smoothness, and lasting vibrancy. It moves like a second skin and holds its beauty wash after wash.\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✦ \u003cstrong\u003eA Summer Wardrobe Essential\u003c\/strong\u003e The kind of dress you reach for again and again—easy, beautiful, and always exactly right.\u003c\/p\u003e  \n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e  \n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e  \n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStyle: Summer Maxi and Midi Dresses\u003c\/li\u003e  \n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFabric: Premium Microfiber\u003c\/li\u003e  \n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFit: Relaxed to semi-fitted — see size chart for reference\u003c\/li\u003e  \n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCare: Machine wash cold, gentle cycle; lay flat to dry\u003c\/li\u003e  \n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eColours: Available in multiple colourways\u003c\/li\u003e  \n\u003c\/ul\u003e","brand":"Paterson London","offers":[{"title":"Blue \/ S (UK 8\/10)","offer_id":61835850219850,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M (UK 10\/12)","offer_id":61835850252618,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L (UK 12\/14)","offer_id":61835850285386,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL (UK 14\/16)","offer_id":61835850318154,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 2XL (UK 16\/18)","offer_id":61835850350922,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 3XL (UK 18\/20)","offer_id":61835850383690,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ S (UK 8\/10)","offer_id":61835850416458,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ M (UK 10\/12)","offer_id":61835850449226,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ L (UK 12\/14)","offer_id":61835850481994,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ XL (UK 14\/16)","offer_id":61835850514762,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 2XL (UK 16\/18)","offer_id":61835850547530,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 3XL (UK 18\/20)","offer_id":61835850580298,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ S (UK 8\/10)","offer_id":61835850613066,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M (UK 10\/12)","offer_id":61835850645834,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L (UK 12\/14)","offer_id":61835850678602,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL (UK 14\/16)","offer_id":61835850711370,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 2XL (UK 16\/18)","offer_id":61835850744138,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ 3XL (UK 18\/20)","offer_id":61835850776906,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ S (UK 8\/10)","offer_id":61835850809674,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ M (UK 10\/12)","offer_id":61835850842442,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ L (UK 12\/14)","offer_id":61835850875210,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL (UK 14\/16)","offer_id":61835850907978,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL (UK 16\/18)","offer_id":61835850940746,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL (UK 18\/20)","offer_id":61835850973514,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ S (UK 8\/10)","offer_id":61835851006282,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ M (UK 10\/12)","offer_id":61835851039050,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ L (UK 12\/14)","offer_id":61835851071818,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ XL (UK 14\/16)","offer_id":61835851104586,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ 2XL (UK 16\/18)","offer_id":61835851137354,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ 3XL (UK 18\/20)","offer_id":61835851170122,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/8934\/9194\/files\/S3998b61abaed4e6eb97a7a43c9282bb1S_0557f518-7e0e-486d-ab8b-d83eb3a2c524.webp?v=1778772829","url":"https:\/\/paterson-london.com\/products\/viviana-effortless-long-dress","provider":"Paterson London","version":"1.0","type":"link"}